TiVo Offers Pizza-On-Demand With Domino’s
Regular users can set up an account with a simple numerical reference number, but alternatively – or if you want to make it at least vaguely difficult to eat unhealthily – you can enter in the full delivery address each time, direct from the remote control. Selections of different toppings, crusts and sauces can be made.
Press Release:
Domino’s is Pioneering a Whole New Way of Ordering…Via TV
“Our commitment to customer satisfaction is what has helped us become the leader in the global pizza delivery market, said Rob Weisberg, vice president of precision and print marketing at Domino’s Pizza, Inc. “We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers. This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the ‘on-demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote. In about 30 minutes, your pizza will show up at your door.”
Karen Bressner, Senior Vice President of Advertising Sales, TiVo Inc said, “Joining forces with Domino’s Pizza creates an effective marketing and commerce tool for Domino’s while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience. This exciting new partnership offers yet another advertising solution as commercial avoidance continues to increase. With just a few clicks of the remote, TiVo users can order a pizza, then sit back, relax, and enjoy their program. Now, TiVo delivers the absolute best television viewing experience…and a pizza.”
Bressner added: “Our commitment to revolutionizing interactive advertising and commerce on the television is a direct result of the innovative solutions and features we provide. TiVo’s growing list of interactive features also includes the ability to find and purchase products on Amazon.com related to a customer’s favorite TV show or the convenience of being able to search for a movie that’s playing nearby and purchase tickets through Fandango – all by using the TiVo remote.”
