Amazon introduced ads to the base subscription plan forPrime Videoin January 2024. In May, it decided to step things up, making things even more intrusive by enabling things like shopping carousels, brand trivia, and pause-screen ads. You can even win shopping credits, or add carousel items directly to your Amazon cart.

If that’s too annoying for you, the company does have a solution – but it’ll cost you a little extra each month. Read on below to learn about upgrading to an ad-free plan using either the web or the dedicatedPrime Video appsfor phones andsmart TVs.

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How to remove the new Amazon Prime Video ads

Make some changes via the web

This is often the preferable method. You can do it from anywhere, and it’s easier to modify your billing info, especially if you have it pre-saved in a browser like Google Chrome. Note that upgrading to the ad-free plan costs an extra $2.99 per month in the US on top of an Amazon Prime membership, which is normally $139 per year or $14.99 per month. That does, of course, get you many other perks, such as free shipping on Amazon orders and access to other services, such asAmazon Music.

Here’s the web upgrade process:

This new bill will automatically renew each month unless you downgrade. To do that, return to the Prime Video website and selectAccount & Settings -> Your Account -> Cancel Ad Free.

Make changes via the smart TV app

If you’re watching Prime Video using the app for smart TVs and add-on media streamers (made by Amazon or otherwise), the upgrade process can be even quicker, as long as you’ve got a linked Amazon account with up-to-date billing info.

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Follow these steps to edit your smart TV Amazon Prime app:

Make changes via the mobile app

We’re putting this option last just because it’s a little kludgy – you may end up redirected to the web regardless. Still, it’s not too bad, and may be your only choice if you aren’t near your TV or computer.

Use these at your own risk

Yes, there are browser add-ons that promise to strip ads from Prime Video. While people have reported success with them, we haven’t tested them ourselves, and we don’t want to get in trouble by promoting them. Also, what works one day can potentially break the next – streaming services try to undermine blockers whenever they can. Install these at your own risk.

A carousel of Prime Video titles.

The Amazon Prime-Video website in May 2024.

The Account & Settings menu at the Prime Video website.

An Amazon Fire TV Omni QLED.