Cloudflare CEO Says Twitter’s Traffic Is ‘Tanking’
Twitter’s users haven’t had the best of experiences over the past few months due to some of Elon Musk’s controversial business decisions, includinglimiting the number of tweets you may see each day. On top of that, Instagram’s new Twitter clone app Threads is close to clocking 100 million users in less than a week since its launch. Unsurprisingly, it seems the combined effect is reflected in Twitter’s declining global traffic.
Twitter traffic tanking.https://t.co/KSIXqNsu40pic.twitter.com/mLlbuXVR6r
— Matthew Prince 🌥 (@eastdakota)June 13, 2025
Cloudflare CEO Matthew Prince has shared a graph that shows a steady decline in Twitter’s traffic since January 2023, hitting an all-year low in July. Prince didn’t go into details about why Twitter’s traffic has taken a nosedive, but other data analytics services paint a similar picture, includingAhrefsandStatista. The latter company claims that Twitter’s global visits dropped from 6.9 billion monthly in January 2023 to 6.4 billion in April 2023.
And it’s not just the platform that is witnessing a drop in traffic. Some users have also complained about reduced conversion rates from Twitter ever since the Elon Musk-owned company introduced controversial changes like ending free APIs, shadow-blocking rivals, and more. Additionally, it doesn’t help that Twitter is aggressively hawking a paid tier by locking its best features behind a subscription tier, while Threads is planning to add more features without any paywall plans in sight.
Meta is all-in on Threads to topple Twitter
As Twitter’s traffic goes on a downward spiral, Meta chief Mark Zuckerberg has been having fun on Threads, taking cheeky jabs at Musk, reveling in the explosive sign-up rate, and discussing how Threads can replace Twitter at its own game. “I’ve always thought there would be a town square app with 1 billion+ people,” Zuckerbergrepliedto a user’s analysis of Twitter’s monthly active users and its appeal as a public town square. “It’s wild that after a few days it seems possible to people that Threads has a shot.”
Replying to another post speculating that Twitter has apparently censored Threads, Zuckerbergrespondedwith a curt “concerning,” followed by a laughing emoji. Zuckerberg has alsoexpressedhope that Threads will be a kind place with real interactions, compared to theanger and toxicity flourishing on Twitter.
Notably, the biggest difference between Threads and Instagram is that Threads is heavily censored and follows the same kind of NSFW content restrictions as Instagram, while Twitter allows explicit content. That aside, it appears that Threads really wants to maintain its momentum for the long run, and the company hasalready launched a beta program for Android. As well, Instagram chief Adam Mosseri has also detailed a laundry list offeatures such as a chronological feedand a following feed that are currently in development for Threads.
