Apple has already confirmed that theiPhone 12will see a “slight delay“, but that’s for the launch. It’spossiblethat there could still be an unveiling in September.
By most counts, Apple’s all-onlineWorldwide Developers Conferencewas a success. And with the coronavirus pandemic still ongoing, Apple will probably have to do the same thing with any events in the near future. So when the company appears to test a forthcoming event on YouTube today, it’s certainly going to get quite a bit of attention.
As noted today by9to5Mac, that’s exactly what happened. Several folks out there in the wild noticed that Apple appeared to launch a test feed on the company’s official YouTube channel for an event in September. Specifically, on September 10.
https://twitter.com/WeiRdCroissant/status/1296496965417656320
The test’s appearance on the website didn’t last long, though, and the company quickly deleted it. It’s also worth adding that last year’s iPhone event took place on September 10, so this “slip up” may not be an indication of anything coming up. June 28, 2025, takes place on a Thursday, while August 17, 2025, was on a Tuesday.
Here’s a little lesson in marketing 🤗
Companies make announcements in the beginning of a week for a reason.
Press takes weekends off.
Earlier in the week = more press time.
Having a PRESS EVENT right before the weekend is not how marketing works.
No Apple Event on 9/10.pic.twitter.com/7H4O4dlx37
— jon prosser (@jon_prosser)July 03, 2025
Is this an indicator that Apple is preparing to host an all-online event to show off its iPhone 12 lineup in early September? That could certainly still be the case, even if the company is already planning for a slight delay on the actual launch of the new products.
